Regardless of the size of your eCommerce business, anyone who runs an online store can benefit from solid sales optimization tactics. Whether you’re looking to attract new customers, retain existing ones, or increase your sales performance, here are a 10 eCommerce sales optimization tactics you can’t afford to miss.
1 – MAINTAIN CUSTOMER LOYALTY
Many eCommerce businesses focus so heavily on customer acquisition that they completely set aside any customer retention strategies. Sure, increasing your customer base is great, but customer loyalty can have a massive impact on your sales as well.
Studies indicate that existing customers tend to purchase more on their second purchase than the initial purchase. A big part of this is due to customer trust. So while focusing on increasing eCommerce sales is important, you simply cannot neglect the value of keeping existing customers satisfied. An improved customer retention strategy can increase the conversion rate, and generate more revenue everytime they pay a visit to your eCommerce business.
2 – STRESS ON HOW SECURE YOUR BUSINESS IS
In an age where technology has seeped into every aspect of our lives, security is of utmost importance. We’ve become so hyper-alert that any little signal that makes us feel insecure impacts our decisions. People do not like websites, apps, or brands that are not secure, and eCommerce is no exception. Customers are putting in their money, to buy a product they trust, from a vendor who is reliable.
First, make sure that your website is secure and display your certification alongside the products. Finally, make sure that the payments and checkout process is both secure and hassle-free.
3 – INCLUDE VIDEOS
People are always on the go, and attention spans are short. Visuals like videos and images are more eye-catching than long, heavy, written content. Videos are a perfect way to increase product trust. But videos shouldn’t only be used for products. They can be about your brand, your product, or even customer testimonials.
4 – DON’T NEGLECT YOUR CHECKOUT PROCESS
As we mentioned above, No one likes waiting. Customers who like your products have already made an insightful decision to purchase them, all that’s left is to lead them through the finish line. That being said, there’s no bigger bummer than being stuck at the checkout process or an endless checkout process.
The best approach is to have the entire checkout process on one page. If there are multiple pages, at least have a progress bar that tells the customer how much longer the process will take, or how many steps are left.
5 – LEVERAGE TESTIMONIALS
We’re all social creatures and usually accept recommendations from people we know. Have a few of your loyal customers give their testimonials. Also, make this more personal by having the picture, or better yet a short video of each customer is well.
6 – DESIGN FOR MOBILE
Mobile traffic has seen a rise in recent years, taking over desktop traffic. In fact, more than half the internet traffic is from mobile phones. What this means is that you need to make sure that your website is optimized for mobile phones. If your site isn’t mobile responsive, or optimzied for quick product search and a simplified checkout process for customers on the go, chances are you’re leaving money on the table.
7- GET CREATIVE WITH PRODUCT DESCRIPTIONS
It may not seem like it, but a lot of customers actually read product descriptions. This is why product descriptions are important. It tells customers what they need to know about the product they are about to buy. Your product description has to be creative and informative at the same time. It also has to be short and crisp.
8 -SEO & KEYWORD RESEARCH ARE YOUR BEST FRIENDS
Search Engine Optimisation is extremely beneficial in increasing your visibility. You need to brush up on the necessary keywords and use them strategically. This will help improve your search rankings, and in turn, your visibility. More visibility eventually means more sales for your business.
9 -TARGET AND RETARGET
Unfortunately, the vast majority of your customers may not convert upon their first visit. By retargeting your customers, you’re increasing the chances or them returning to your site, and pick up where they left off. That being said, Merchants often focus purely on creating their remarketing campaigns and placing retargeting pixels, then assume they can set and forget. Keep this in mind — you can shoot yourself in the foot by not creating the right retargeting strategy from the get-go.
Retargeting can be managed effectively. Remember, it’s about going back to basics and knowing how your buyers use your website, what their pain points are, and then executing on a campaign that helps them make an informed decision.
10 – SALES FORECASTING
Sales forecasting helps you gauge your business performance. It reflects how well a business serves its market and is critical to long-term growth. However, the majority (69%) of companies’ fail to predict their sales accordingly. Machine learning based sales forecasting delivers the ability to analyze large volumes of historical data, allowing retailers to receive highly accurate sales predictions.
Being an eCommerce merchant is tough enough, Curve features the simplest, most human-friendly, easy-to-use dashboard: no graphs, no piles of data, just clear, simple conclusions.
Curve’s machine learning technology gathers and analyzes your Shopify data, cross-examines it with worldwide holidays, calendars, stock exchanges, and even the weather, and generates simple actionable insights for you, today.
Find out more about Curve for Shopify.