Sales are the driving force of any business and being able to accurately forecast your sales is essential in order to for your business to evolve. A proper sales forecast is the foundation of your sale strategy as it reveals valuable info into how your organization needs to plan in order to hit your profit targets, how much profit new products will bring or whether or not you need to hire more staff to reach your sales goals.
For a forecast to be as accurate as possible it needs to be based on as much statistical data as possible, and this is where things get tricky as hundreds of product SKUs may be spread across multiple locations and sales channels.
However, there are ways around this challenge. Stay with us as we are about to reveal the top 10 most effective methods for retail sales forecasting.

The Weighted Pipeline Technique

When you lack relevant statistical data, the best thing to do is to start with probability-based forecasting methods. The easiest to implement ‘probability-based’ method is the weighted pipeline technique. This method requires you to give each sales stage a percentage-based probability of closing. To calculate the weighted value, you multiply the probability of closing to the deal value. This process is repeated for every stage of the sales process, and while there might be some overestimations or underestimations in your forecast, they should weight themselves out. Given the fact that it is based on probability, the accuracy of this method is debatable, but it is a great starting point for a good forecast.

The Length Of The Sales Cycle Method

As the name suggests, the foundation of this method is the time that it usually takes a lead to convert. This method is very easy to implement. All you have to do is divide the average sales cycle, by the amount of time that a sales rep has been working on a lead. Keep in mind that different sales channels will have different cycle lengths, so you will have to separate your leads into different categories, such as referrals, cold emails and so on. Moreover, for this method to work, you need to be very consistent with tracking the first moment that the leads enter the sales pipeline.

The Intuitive Method

This method is based on the opinions of your sales reps. Obviously enough, this method is rather subjective, but you can improve it by building the confidence of your sales team. A great way to do this is to ask them to avoid 50% probabilities, and to motivate their answers.

The Test Market Analysis Technique

This method is ideal for new products and services. To implement this technique, you must segregate your market, and release the new product to a certain group of people. This will give you a glimpse of the market’s response to the new product, while also increase brand awareness. Moreover, this is a great way to gain some feedback, and maybe do some improvements before the official product release.

Curve Can Help Your Sales Team Predict The Unpredictable. Find Out How

The Lead-driven Method

This method is more accurate than the previously discussed technique, but it does require more in-depth data such as the number of leads per months for a given period, the conversion rate by source, and the average sales price by source. To apply this method, you must assign each lead a value, based on the past behavior of similar leads. The challenge with this method is that the final forecast can be affected by changes in the lead generation strategy, so you must be very consistent with keeping your database updated with all the changes in the sales strategy.

Historical Data Techniques

This method relies heavily on historical business performance, assuming that future performance will at least equal the past performance. This method can also incorporate variables such as yearly growth rates, or anticipated growth rates based on recent investments such as new lead generation tools or the growth of the sales team. The problem with this method is that it can’t consider market changes, so it is best to only use historical forecasting as a benchmark for a more analytical forecast.

The Opportunity Stage Method

This method is also based on historical data, in order to estimate the rate of success of each stage of the sales pipeline. Based on that data, each stage will be assigned a percentage that represents the chances of closing the deal. Obviously enough, the further a lead is down the pipeline, the higher the conversion chances will be. Furthermore, the sales stages can differ for each company, based on individual lead generation and sales strategies.

The Opportunity Creation Model

This method uses demographic and behavioral data in order to predict which opportunities are more likely to convert. There are numerous variables that affect the conversion chances of an opportunity, from the size of the business to the decision power of the lead, previous interactions with your company, the leads decision-making process and so on. For this model to be accurate, you must consider the historical data for closed deals, but also for referrals or retained leads.

The Pipeline Technique

This method is a combination of the historical data and the opportunity stage methods. It is rather hard to implement, as it differs for each business, and it requires a lot of hard data. Ideally, you should work with a software solution to handle the complex calculations. The pipeline technique will calculate the chances of conversion of each lead, based on unique company indicators, such as the success rate of each individual sales representative or the individual value of each opportunity.

The Multivariable Approach

This is by far the most accurate forecasting solution, as it incorporates data from other forecasting techniques, such as the cycle length or the opportunity stage. Obviously enough, this approach is harder to implement, and it requires some religious data tracking. Moreover, this is not a method per-say, but a forecasting approach that can bring together numerous methods and complex analyses such as single equation models, cross-correlations, vector autoregressions and so on. The downside of this method is that it requires statistical data specialists as well as advanced analytical tools which can be quite expensive.

Curve’s Machine Learning Based Forecasts

Curve provides retailers and e-Merchants with an unbiased sales prediction technology that delivers clearer estimates of future sales and product inventory predictions.
Curve uses machine-learning based sales prediction technology, allowing companies to accurately forecast sales, products, and support requests, to increase revenue and optimize profitability. Our unique technology goes beyond traditional business intelligence, by recommending the right solutions based on use cases and customer segments.
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First impressions have been known to be the lasting impression. Now that’s an old adage that has been passed on for generations. Times have changed, but this saying holds true, even in an era where technology plays king. That being said, the question remains, how do you know exactly what makes the best first impression? Or in terms of eCommerce sales, what’s most effective for your business? That’s where A/B testing comes in.
A/B testing is primarily administered to see if your website is a hot favorite among customers. Simply put, It’s a method of determining which design, content or functionality is more successful with your site visitors. It allows you to test a variation of your page (or element on a page) that may affect your consumer’s behavior.
In most cases two websites are compared, to see which user interface works best for customer satisfaction, which in turn boosts your sales.
For example, A/B testing of your eCommerce site can involve:

  • Testing two alternative content layouts for the same product to see which layout produces more sales.
  • Various versions of product descriptions for your site to see which one makes it easiest for customers to find and purchase from you.
  • Changing the navigation menu or naming to see which results in more sales.

Find Out More About Curve’s Machine Learning Sales Prediction

Here are a few more great e-Commerce A/B testing ideas that all savvy and growth-minded e-retailer should try.

  • Split test your homepage: The inclusion of trust badges have been known to make a massive difference in a customer’s purchasing behavior. It’s a good idea to test out when and where your trust badges are shown.
  • Test your product pages: Creating a sense of urgency with flash sales at specific times can also create a surge of new customers. Try creating flash sales at different times to test what works best. It doesn’t have to be lower pricing, flash sales could include limited products, free shipping until X o’clock, buy one get one free, etc…
  • Test your checkout funnel: Add familiar trust seals, security promises, a money-back guarantee, eliminate steps, 1-page checkout versus 2-page checkout (or 3-page checkout), the order of checkout, requiring registration, and the details you ask for.
  • Test your category pages, your search results, and your thank-you page.

DATA DRIVEN SPLIT TESTING
So far we’ve looked at a few split testing ideas that are sure to spark up your creativity, but it’s important to mention that you shouldn’t just change for the sake of change. You don’t test for the sake of testing. If you’re going to split test various phases of your eCommerce flow, you’ll want to have a data-backed hypothesis beforehand.

The basic steps for a successful split test include:

  1. Analyze your existing site: Identify hat you want to test. Set a benchmark
  2. Set a goal for it. You might want to increase the conversion rates, or decrease cart abandonment, or increase sign-ups, or lower the bounce rate.
  3. Define a process of how you want to reach that goal. For example, you might increase sales if the product page includes a video review, or shorten the checkout process.
  4. Create a variation to test your hypothesis.
  5. Run the test for an adequate length of time.
  6. Analyze the two sets of data.
  7. Implement the variation if it does better.

Ultimately, you don’t want to always be testing every little site change as it may leave you more confused, but a few choice tests can deliver big results.
When all is said and done, big results are the name of the game. Small consistent changes can create big profit, big growth, and big improvements.

Growing a successful Shopify eCommerce store can be quite a challenge. Working towards that goal requires you to conduct optimization, while consistently providing a positive customer experience.
When optimizing your eCommerce site, one of the things you need to keep in mind is that consumer behavior has changed over the last couple of years. So, it’s always a good idea to start with who your target customers are, and what their online shopping journey looks like. To get you started, here are some quick and effective tactics to help you out.

#1: Retarget Your Existing Customers
One of the best ways to get your customers to come back after they’ve interacted with your products or content is by retargeting them. Facebook and Google retargeting are two topics you or your marketing need to implement towards a solid retargeting strategy.

Your previous customers have already bought from you. Great! You’ve already built trust (more on that a little later). Have you told them about your latest product launch, or put your latest products at the top of their social feeds? If not, it is high time to let them know.

#2: Integrate Video Ads
No one has time to scroll through the massive content. This is why videos help convert better. Generally, websites with videos convert 88% better than those without. A recent report also found that conversion on pages with video was 160% higher than normal – that adds up to a lot of traffic and revenue. See the rest of the case study in Tracking the Effect of Product Videos on eCommerce Conversions.

#3: Increase Trustworthiness
At the top of this post, in point 1 we touched on the importance of building customer trust and how to leverage that words more sales. Let’s dive into that a little more. Think back at some of the sites you recently bought from. What made you choose them over another? Would you buy from a website, which you know nothing of? Definitely not. That’s why ensuring that your site and company are trustworthy. 

Trust in eCommerce is slightly different than our normal understanding of trust though. Consider a business transaction at a brick and mortar location. You’ve seen the store before, and you recognize the name. Inside a person greets and assists you with your purchase. After paying, you leave the store with a real, physical good.
Online eCommerce stores should utilize trust badges, trust seals, logos of your payment providers, the little secure “lock” icon on the browser. Each of these little additions are trust indicators that add to the final “trust” factor and can nudge up your customer trust and get them to buy.
Since your customers are paying big bucks for your product, provide them with a secure gateway. Invest in an SSL certificate to show that you are trustworthy. Also include badges from antivirus companies, after making sure your site is virus free.

#4: Optimize For Mobile
Most, if not all of your viewers visit your site from their cell phones. So, mobile optimization is a big factor in conversion. Make sure that your site loads properly and they get all the facility that they are looking for.
You need to focus on the following for better conversions

  • Speed
  • Convenience
  • Personalization
  • Preference & Settings
  • Checkout & Ease of Payment

#5: Use Photos for Customer Testimonials
Would you trust anything said by anyone, especially when you don’t know that person? No, Same is the case with your future customers. They need to see the face of your previous customers to know that they are legitimate. Once you have established that fact, you would have more conversions.

#6: Offer Discounts
Discounts bring in more clients and more conversion. If you are worried about your profit margin, then raise the price and offer a discount. This is one of the age-old methods of converting your visitors to clients.

#7: Promote Your Site
Well, you might have the best site available in the market. However, if people do not know about it, how will they buy from you? This is why you should run paid promotions for your website, especially during the holiday season. Keep in mind however paid media can get pricey, so as with all the points in this post, do your research first or hire experienced professionals.

Special times or the festivities are always a time when people spend money. So, if you provide the best service or products, no one can deny buying from you.

#8: Create A Send of Urgency
People buy most when they fear that they might be missing out. So, if you offer a deal, offer it for a limited period. This will urge buyers to spend the money on your products. However, don’t make the safe offers again. For example, if you are offering a discount, vary the discount amount, each time you are starting over.

#9: Offer Different Payment Methods
Offering different payment methods allow people to spend more money. If you only accept credit cards, people paying through debit card or any other methods won’t be able to purchase. So, always keep options open.

#10: Humanize Your Business
This sounds like an easy tip to Having a story behind your brand helps to humanize your brand. If you can, upload some videos of production of the products. This will help people to see why they should trust you and buy from you.
If for any reason, you see a slow sales season, then it is time to ramp up your efforts. Changing your marketing strategy or adding some specials on your site might help you increase sales at the time.
You can also use customer testimonials and other methods of eCommerce optimization for better results.

Today’s leading Shopify merchants know that having a great looking eCommerce site and traffic is no longer enough to stay competitive. Even with a good amount of traffic, you need to ensure it’s optimized for maximum conversions.
To help give Shopify online business owners an advantage, we’ve put together a sales optimization guide. Even for the most experienced online retailers, it never hurts to review if you’ve missed out on any of the essential optimization tips. Getting these right will also assist in improving your search rank. Bonus!
#1: PRODUCT HEADLINES & TITLES
Your headline or title is the first chance to grab the audience’s attention. It also tells people what they can expect from the page and the products it includes. This is why your headline should be attention-grabbing. However, don’t forget to use your main keyword in the title. We’re going for a little extra search engine rank after all.
#2: HIGH-QUALITY PRODUCT IMAGES
Having low-quality images or unprofessional product shots almost always leads to lower sales. Invest in professional product images. If required, hire a professional photographer and editor who will take care of your images.

#3: CONSTANTLY REVIEW YOUR ANALYTICS
One of the biggest advantages online retailers have is access to analytics tools and services. Sure, Shopify comes bake in with its own analytics dashboard and Google Analytics is usually the ‘GO TO’ analytics solution, but it still only delivers part of the information you need. HotJar, for example, is an amazing solution that delivers visual recordings of your site visitors is another solution you should already be using. Additionally, Curve is rolling our predictive analytics for Shopify owners. If you use BigCommerce, you can also go for BigCommerce analytics.
SIGN UP FOR CURVE’S SALES PREDICTION AND OPTIMIZATION SOLUTION FOR SHOPIFYFREE ACCESS
#4: KEEP YOUR MENU EASY TO NAVIGATE
This may sound like a fairly basic point, but we still see far too many online merchants create confusing links and navigation menus that frustrate online shoppers.  In addition to the header links, you should also include footer links, which will help your audience to scroll through the pages.

#5: PERFECT YOUR VALUE PROPOSITION
Why should people buy from you instead of your competitors? Understanding and communicating what sets you apart will not only help your business in the long run, but also create deeper engagement with your visitors, Competing on price isn’t always the best solution, and it’s certainly not the most cost-effective. There should be value in your product and your audience should know that. Include value proposition in the product copy on the product page.
#6: TARGETED ON SITE SEARCH
How would you feel if there is no search bar on a website? ProbablyDoubtful or frustrated, correct? Always take a step back and put yourself in your customer’s place and try to identify issues that may doubt your site during any part of the sales funnel. That includes a clean and easy to find on-site search.
#7: EMAIL COLLECTION POP UP
Emails are the best way to connect with your audience. However, if you don’t collect emails, how will you contact them. In your website, there should be a pop up to collect the email of the visitors.
#8: LIVE CHAT
Everyone loves a support staff clearing out their doubts, even if it is an online store. Having a live chat platform will help your audience to connect with you. They will feel that you are attending them in person, which plays a big role in the conversion of visitors to buyers.

#9: CALL TO ACTION
Well, you wanted users to visit your website, and they did. Now, what do you want them to do? Obviously, you’d want them to buy from you. This should reflect in your call to action. Your home page should also have a clear call to action, which will help your users decide on what they want to buy.
#10: SHIPPING & RETURN POLICY
One of the biggest fears online shoppers have is being unsure about shipping and return policies, set their fears to ease by putting your policies front and center (as long as they’re good policies). This will not only help your customers but also you in case of a legal dispute. Having a defined policy in place will show your customers that you are a reliable and trustworthy brand.
Now that you have these tips and checklist ready, it’s time for you to start putting it to work. Run through each of the points and carefully assess how well your Shopify site rankS for each of these points.

Is your store e-commerce retail business performing well? The right answer is; Unless you’re turning every visitor into a customer, there is always room for improvement. That being said, you need to know what to improve in order to make the right changes. In case you’re in the dark, as many merchants are, we’ve put together a few of the most crucial eCommerce optimization tactics to help you out.

#1: Price Optimization

When it comes to eCommerce sales, pricing is obviously of the major qualifying factors for your customers to buy from you. Make sure that you compare your pricing with your competitors and provide a better deal for your customers whenever possible. While you are at it, we recommend creating a comparison table for your products. This will help your customers compare products by features and prices, while also helping them make smarter purchasing decisions.
Having a clear Call To Action on your product page along with the price helps a lot. If you want someone to buy from your site, you need to tell them to buy – it’s that simple. Use power words and drag them into action.

#2: Personalize Your Experience

One of the biggest differentiators you can make between your online retail business and your competitors is personalizing your business to your customers. By personalizing your retail shop, you’re not only creating a deeper connection with your buyers but also creating an opportunity to retarget and show products which are liked by your customers. You can also find out your target audience and personalize the data.

According to Online Shopping Personalization – Statistics and Trends, 53% of online shoppers believe that retailers who personalize the shopping experience provide a valuable service
Visitors generally don’t want to see irrelevant products on their shopping feed. For example, if they are shopping for socks, they won’t want to see belts on the same page. Maintaining relevant results that are personalized to their past search history creates an opportunity to sell on a much more personal basis.
Another clever way to personalize your content is to show discounts by categories. With the help of personalized discounts, you will be able to reduce your bounce rates and convert more people easily.

#3: Mobile Optimization

We’re living in an increasingly mobile work, and shopping via mobile devices is no exception. So, if you are looking forward to sales optimization, you should make sure that your website is optimized for mobile. In fact, mobiles are also used for researching products and prices. So, if you have a website which is slow on your phone, then you will automatically lose out on your customers.

#4: Upsell Your Customers

One of the most effective ways to increase sales is by offering upsells and product bundles to your current customers.  Just take these stats into consideration.

  • Upselling increases revenue by 10-30% on average.
  • 70-95% of revenue comes from upsells and renewals on average (for companies who offer them).
  • Upsells are 68% more affordable than acquiring a new customer.

At it simplest form, upselling is simply the act of offering your customers a better (more expensive) item when they add a product to their cart or reach the checkout page (i.e. “Upselling” them to buy more and increase your average order value). When you are upselling, you can encourage your customers to buy an add-on or a higher priced item right from the product page of your website. Other places where you can upsell are during or after checkout.

#5: Create Urgency

People buy when there is urgency. It can be that a product stock is expiring, or you can provide a flash sale which lasts only hours. Either way, if you can create a sense of emergency, more people will be interested in trying out the products. When you are trying to create an urgency, make sure you have a proper product page and use sales words. Words such as “Get It Now”, “Ends Soon” “Grab your discount today” creates the required urgency in your visitors, which prompts them to action.

You can also use different tactics like showing competition for a product, displaying the stock of the product or offering a sale, which your customers won’t be able to refuse.
Now that you have more eCommerce sales tactics in your arsenal, it’s time to put them to action and start generating more sales.

Whether we like it or not, website visitors can be erratic. While it might seem like it doesn’t affect anything, in the long-run, your website bounce rate and conversion are definitely hampered when visitor traffic is uncertain.
Proper sales optimization doesn’t only mean optimizing your website for more conversion, but also to understand how visitors interact with your eCommerce site and predicting future sales trends.
In case you’re wondering how exactly you can best predict future sales and optimize your eCommerce site efficiently, here are some eCommerce solutions that you can implement in your store today.
ADD REVIEWS
Chances are you wouldn’t buy something from a first-time seller, would you? We all prefer to purchase from trustworthy sources. The best way to build trust from your customers is by adding honest customer reviews.

If possible, ask your customers for a review, especially if they enjoyed the product and your service went above their expectations. Also, make sure that your customers can rate your product after they buy it from your site.  A product with more than 20 reviews can see a conversion rate of 83.85% or higher.
USE VIDEO CONTENT
While you are trying hard to increase your conversion rate, you should make your website visually attractive. This means in addition to including pictures, mix it up by adding video content as well. This will help you to take your sales to the next level.

You can also add in some video testimonials of your product or satisfied customers. In case you don’t have them, create attractive videos of your products and put them on your site. Depending on your product, you can also create attractive animation videos to capture your visitor’s attention.
INTEGRATE USEFUL SOLUTIONS
Since we’re talking about valuable ways to optimize your eCommerce sales, you absolutely can’t neglect integrating 3rd party solutions that give you a winning edge. A few of the most notable include:
HotJar -Which allows you to capture real-time visitor interactions and website heat maps, to truly see how visitors are interacting with your site.
Google Analytics – Running an online business today, or any online site for that matter without Google Analytics just doesn’t make sense. Google Analytics should be your ‘go-to’ analytics dashboard to get an understanding of your current and past site trends.
Woopra – This analytics solution is a real-time customer analytics service used by sales, service and marketing teams. The platform is designed to help organizations optimize the customer life-cycle by delivering live, granular behavioral data for individual website visitors and customers.
Curve – Why only see past or current sales trends when you can look ahead and predict the future? Curve’s Sales Optimization machine learning technology enables sellers to take action based on real-time machine learning insights and analysis.
SHOW DISCOUNTS CLEARLY
Providing discounts and special deals for your customers drawS in more crowds and keeps them on your site longer. Consistently focusing on the right products to feature and offer discounts needs to be a prominent part of your website. If you have any special deals, especially during Christmas or the holiday season, make sure you highlight that as well. Which leads us to…
FREE SHIPPING
While it might seem odd, 39% of your customers leave your site because you are not offering free shipping. Additionally, free shipping encourages 93% of your shoppers to stay and shop on your website. Well, now that you know it, offer free shipping and let it known throughout your site. You can add a banner on top saying that the site offers free shipping.
ADD LIVE CHAT
One of the main reasons why older demographics prefer brick and mortar stores over an online store is the presence of an actual store clerk. They would be there to provide answers to the questions of the customers.

With technology, you can also implement this in your online store. All you need to do is add in the live chat features. That way, when new audience visit, you would know about it and offer them live answers if needed.
SHOW SECURITY BADGES
When shopping online, we absolutely need to feel secure about our purchase, and so does your customers. Since more and more eCommerce websites are flooding the market, security measures have also increased. Basic SSL is required if you want people to pay through your website. Moreover, you also need to make sure that each transaction is processed through a secured channel and your customers and ensure your customers about this.
Adding security badges from different payment gateways and credit card companies would help your customers to feel safe. Moreover, make sure that your site is free from any virus, as people tend to notice that too.
IN CONCLUSION
By implementing the above-mentioned strategies and solutions, you’re sure to start seeing increased sales and conversion rates over time. Keep in mind that the data and information you generate is only as useful as the way you use it, so measure and optimize constantly.

Record-breaking sales, mind-blowing revenues, and increased purchase rates, these are just a few of the facts that make the holiday season the most lucrative time for eCommerce merchants. With the surge in eCommerce transactions, it is quite clear that if you plan on succeeding, you’re going to have to plan ahead.
To give you a competitive edge, we’ve put together a few crucial tips and takeaways to capitalize on Christmas sales.

CHRISTMAS SALES BY THE NUMBERS

Before we dive into some of the tips and insights, let’s take a look at why planning for the holiday season is so crucial.
In 2016, holiday season desktop retail e-commerce spending in the United States amounted to 63.1 billion U.S. dollars with the most money being spent online on Cyber Monday. That year, Cyber Monday became the biggest U.S. online shopping day ever with close to 2.67 billion U.S. dollars in online spending

DEFINE YOUR GOALS

As with all online businesses, creating goals for your eCommerce sales should be no exception. Goals drive us forward – they’re what keeps us growing, learning and improving. Without clearly defined goals, you will potentially be leaving money on the table.  Your brand and products won’t see more sales during the Christmas period.
Keep in mind, this is a hyper-competitive season, so don’t let your opportunity go to waste. A perfect place to start is by creating S.M.A.R.T goals.

 
S.M.A.R.T is an acronym which stands for specific, measurable, achievable, relevant and time-based. For more info on S.M.A.R.T goals, check out this article from Smart Insights about Smart Marketing Goals.

PLAN AHEAD

Now that you’ve defined the goals you’re aiming for, it’s time to put them in motion. If you are thinking that it’s already too late to launch a Christmas Marketing campaign, then you are wrong. In fact, it’s pretty much the opposite.
Traditionally Christmas sales increase as of Thanksgiving Day, and the upward trend will continue for another 1 or 2 weeks. If you can ensure delivery of your products by Christmas, you will manage to get a lot of orders from last minute shoppers.
Of course, planning ahead can sometimes be easier said than done. For example, constantly evolving technology, increased competition, and shifting purchase trends are just a few of the major challenges that today’s eCommerce retailers face, especially during the holiday season.
For some of today’s top retailers, assistance comes in the form of Business Intelligence (BI), allowing them to make smarter business decisions. In fact, according to a survey by Helical IT, decisions made using data, instead of intuition, increase the chances of success by 79%.
That being said, BI still only helps eCommerce retailers understand whether or not they’ve made the right business impact in hindsight. At the very best, the lessons learned through BI can be applied to future business decisions and lack a much-needed layer of clarification and flexibility.
Curve’s predictive technology provides accurate forecasts about your eCommerce site’s future purchasing activities. Curve also provides merchants with predictive

GET EMOTIONAL

Emotions are a necessary ingredient in almost all purchase decisions. Christmas is an especially emotional period, and when you tug at someone’s heartstring, you’re bound to get a reaction.
So how can you leverage emotions to impact your online sales? One of the most important aspects is that consumers purchase based on feelings, not products.

Consider for a moment, product descriptions. Rather than writing the minimum details of a product, try telling a story. Use the space to build a desire for the product. You can also use emotion at Christmas time by sharing some behind the scenes imagery. Show off how your brand and employees celebrate Christmas.

PAID & SOCIAL  

While organic and social traffic is an essential part of a holistic marketing strategy, today’s top online retailers will certainly want to employ is pay-per-click advertising.
Paid promotion may cost relatively more and may have slightly lower conversion rates that email or inbound marketing, but since we’re talking about the Christmas season, it absolutely should be part of the mix.
A good way to go is by starting small, testing initial campaigns prior to the busy Christmas season. Consider beginning small, keyword testing PPC campaigns now. Pay-per-click marketing requires a significant amount of monitoring, as you modify keywords, experiment with ad text and images, and refocus customer targets.
Although, you’re almost certainly going to want to include Google AdWords in the mix, look for alternative networks too. For example, Facebook promoted posts can be great converters and tend to have the residual effect of increasing the number of Facebook followers.

TAKEAWAYS

Let’s take a quick look back at everything we discussed in this post. The following holiday marketing tips and ideas will help you maximize your efforts to ramp up sales during the most profitable time of the year.

  1. Start planning for holiday marketing campaigns early.
  2. Offer exclusive deals
  3. Don’t just sell products––sell emotions.
  4. Personalize your holiday selling experience.
  5. Plan and Launch your holiday channel strategy ASAP.
  6. Focus on tactics that are based on data.
  7. Focus on the right metrics to measure success.
  8. Your tactics should include both paid and social (organic) strategies.

There is so much you can do to improve sales during the holiday season. Whether you promote a sale, tinsel up your website, or gather the testimonials of your happy customers for social proof, you should do something for your online shop this Christmas to boost those conversions.

Black Friday and Cyber Monday are just around the corner. Prepare for your business future now and drive your upcoming special event & holiday sales ahead of the Curve.

Special sales events and holiday seasons can quite a challenge for retail business owners of all shapes and sizes. From determining how much inventory you’ll need and what prices you’ll sell at to coming up with a conversion-driving marketing campaign and more, preparation for special events and holidays holds within it the potential to take your business to the next level, or leave you floundering in excess goods, disgruntled customers and a sea of confusion and despair.
To get ahead of the Curve, you’re going to need to plan ahead for sales event success.
Curve can help you do just that. Here’s how:

Optimize your offering for ultimate user engagement

Imagine a new potential customer visits your e-store, scrolling through endless products, with no real differentiation indicated, or exciting offer to draw in their eye. That website visitor will more than likely bounce, even if your products are pretty cool.
But, what if you could know your upcoming sales forecast ahead of time, like now? Curve’s solution harnesses machine learning to predict the optimized price point, personalized offering, point in the customer journey and more, so you can engage with your users, sell better, upsell and scale, today. With Curve, you’ll know how to approach your customers (on site, through email and SMS) and which promotions and freebies they’ll respond to, before the next holiday season or special event begins.

Optimize special event offerings through product correlation

You likely know this scenario well: every e-commerce store has its best sellers and its weaker products, the ones that tend to be left over at the end of each season, the ones that it seems no one wants to buy, even if they’d really benefit from them in the long run.
What if you could offer best sellers and sales “duds” together as an upsell bundle to increase profits and move your products off the shelves during your next special event or holiday season? With Curve’s Product Correlation module, you enjoy a comprehensive prediction of your entire product sales future and optimized product and/or service bundling, to maximize engagement, conversion and sales now!

Optimize campaign performance to attract new & return customers

Tired of spending countless hours and extreme effort on special event and holiday marketing campaigns, only to find they’re not attracting your target audience? While you may know how to market your offering on regular days, when it’s special sales time and the entire retail world is waving its marketing materials in consumers’ faces, you’re going to have to step up your game.
Predict your planned campaign performance, optimize your campaigns based on predictive insights and get your business ahead of the Curve. With Curve, you can maximize your ROI during special events and holidays by discovering which visual elements will target your customers and reel them in, where to focus your budget and where you can find the target influencers that will boost your exposure – and your profit margins.

The Curve solution

Savvy e-businesses of the present – and future, you deserve to know your retail future today.
Enjoy comprehensive prediction of your entire product sales future, as well as optimized product and/or service bundling, driving increased sales during special events and holiday seasons, with Curve.
Curve’s technology lets you know which tags works best, which product bundles will drive the most sales, what marketing campaign will result in the best results and when to act.
Let us push your business ahead of the Curve. Click here for more information.

How to Sell Better & Earn More?
Get your e-business ahead of the Curve by adopting one – or more of these top sales & marketing methods.

Business success in a nutshell

The goal of every business is to continuously and seamlessly complete sales. And since it costs five times as much to attract a new customer, than to retain an existing one, it is in your interests to attract new leads, entice them with the best possible products and services and ensure they buy your offering, again and again, preferably in the form of large, ROI driving transactions. But what are the best ways to increase customer satisfaction, revenues and retention?

Method #1 – Nurture customer loyalty

When customers feel that they are in good hands, they will be more inclined to make return purchases. As such, fostering customer loyalty boils down to providing really great customer service ON TOP of ensuring low prices, high-quality products, stellar logistics, etc. That way, the customer knows he has who to turn to throughout sales journey – and will become & remain a loyal customer.

Method #2 – Upsell to provide a better customer experience

Upselling means selling a more expensive or feature-rich version of what the customer initially seeks to buy. When packaged right, upselling makes your customers feel like they are acquiring a more valuable, helpful and useful item. This makes them feel that their overall purchasing and user experience is more satisfactory, while driving increased revenues to your business. A win-win for all.

Method #3 – The Curve solution

Next generation e-businesses, why settle for one sales strategy, when you can harness both to get your business over the Curve? With Curve <insert link>, you enjoy comprehensive prediction of your entire product sales future, as well as optimized product and/or service bundling, driving increased sales value AND customer loyalty:

  • Product Sales Prediction – Curve’s machine learning-based predictions help you plan your marketing activities – and your inventory accordingly.
  • Upsell Bundles –Curve’s machine learning technology helps you bundle together products into custom-created upsell bundles your customers want to buy now.
  • Events/Holidays: Curve’s technology lets you know which tags works best, which product bundles will drive the most sales, what marketing campaign will result in the best results and when to act.
  • Shopping cart value optimization: Learn the optimal value (money or items) a cart should have in order for it to close.

 
Let us push your business ahead of the Curve. Click here <insert link> for more information.
 

What can you do to make the most of your Shopify app endeavors?
With the world of e-commerce constantly growing, tools like Shopify are being developed to help businesses maximize sales & marketing efforts and remain competitive. Here are the top 4 tips to secure Shopify sales success and drive revenues for your e-business:

  1. Get to know your audience – as well as possible
    Don’t assume your target audience knows about your business and is ready to convert. Do your due diligence – research what your potential future customers want – and prepare your marketing activities and your inventory accordingly. Software that can anticipate your near-future sales outlook and predict your product sales needs can help you plan to supply every consumer demand.
  2. Optimize platforms and sales offerings
    Today’s shoppers seek personalized brick-and-mortar services, from the comfort of their laptop or mobile device. Optimize your e-store for multi-device usability, including mobile and ensure they receive custom care by implementing personalization tactics ahead of events and holidays and by tailoring upsell bundles to their unique behaviors and needs.
  3. Learn the closing value
    Did you know that there’s an optimal value (money or items) a cart should have in order for it to close? Some shoppers need to stay below a certain amount to avoid international taxes and duties, while others want to exceed a certain amount to be eligible for free shipping, etc.
    Determine the optimal closing value for each customer to ensure every shopping cart makes it through checkout.
  4. Use Curve
    With Curve’s Shopify App [insert link], you enjoy comprehensive prediction of your entire product sales future, as well as optimized product and/or service bundling and shopping cart value optimization – all in one! Unlike other solutions on the market, Curve uses machine learning technology that works with you and for you, to help you become a better merchant, increase sales and simplify even the most complex marketing operations.
    Want to get your next generation e-business ahead of the Curve?

Contact us today!