Is your store e-commerce retail business performing well? The right answer is; Unless you’re turning every visitor into a customer, there is always room for improvement. That being said, you need to know what to improve in order to make the right changes. In case you’re in the dark, as many merchants are, we’ve put together a few of the most crucial eCommerce optimization tactics to help you out.
#1: Price Optimization
When it comes to eCommerce sales, pricing is obviously of the major qualifying factors for your customers to buy from you. Make sure that you compare your pricing with your competitors and provide a better deal for your customers whenever possible. While you are at it, we recommend creating a comparison table for your products. This will help your customers compare products by features and prices, while also helping them make smarter purchasing decisions.
Having a clear Call To Action on your product page along with the price helps a lot. If you want someone to buy from your site, you need to tell them to buy – it’s that simple. Use power words and drag them into action.
#2: Personalize Your Experience
One of the biggest differentiators you can make between your online retail business and your competitors is personalizing your business to your customers. By personalizing your retail shop, you’re not only creating a deeper connection with your buyers but also creating an opportunity to retarget and show products which are liked by your customers. You can also find out your target audience and personalize the data.
According to Online Shopping Personalization – Statistics and Trends, 53% of online shoppers believe that retailers who personalize the shopping experience provide a valuable service
Visitors generally don’t want to see irrelevant products on their shopping feed. For example, if they are shopping for socks, they won’t want to see belts on the same page. Maintaining relevant results that are personalized to their past search history creates an opportunity to sell on a much more personal basis.
Another clever way to personalize your content is to show discounts by categories. With the help of personalized discounts, you will be able to reduce your bounce rates and convert more people easily.
#3: Mobile Optimization
We’re living in an increasingly mobile work, and shopping via mobile devices is no exception. So, if you are looking forward to sales optimization, you should make sure that your website is optimized for mobile. In fact, mobiles are also used for researching products and prices. So, if you have a website which is slow on your phone, then you will automatically lose out on your customers.
#4: Upsell Your Customers
One of the most effective ways to increase sales is by offering upsells and product bundles to your current customers. Just take these stats into consideration.
- Upselling increases revenue by 10-30% on average.
- 70-95% of revenue comes from upsells and renewals on average (for companies who offer them).
- Upsells are 68% more affordable than acquiring a new customer.
At it simplest form, upselling is simply the act of offering your customers a better (more expensive) item when they add a product to their cart or reach the checkout page (i.e. “Upselling” them to buy more and increase your average order value). When you are upselling, you can encourage your customers to buy an add-on or a higher priced item right from the product page of your website. Other places where you can upsell are during or after checkout.
#5: Create Urgency
People buy when there is urgency. It can be that a product stock is expiring, or you can provide a flash sale which lasts only hours. Either way, if you can create a sense of emergency, more people will be interested in trying out the products. When you are trying to create an urgency, make sure you have a proper product page and use sales words. Words such as “Get It Now”, “Ends Soon” “Grab your discount today” creates the required urgency in your visitors, which prompts them to action.
You can also use different tactics like showing competition for a product, displaying the stock of the product or offering a sale, which your customers won’t be able to refuse.
Now that you have more eCommerce sales tactics in your arsenal, it’s time to put them to action and start generating more sales.