FAQ

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Get an Answer To Your Questions

How is Curve different from Google Analytics?

Google Analytics (also known as GA) is a “traditional analytics” tool. The key metrics are focused on the overall stats (pageviews, general funnels, geographic locations, used OSs etc.). GA lets you understand basic website behavior like top pages, locations, traffic sources, conversion rates etc. To get more sophisticated answers you need to manually tag behavior & run queries against these tags.

Curve is a complete growth marketing platform focused on optimizing your customer’s lifetime-value (LTV), that replaces traditional analytics and comes packed with easy-to-use tools and solutions (including Analytics).

Curve is focused on the users – it measures everything Google Analytics does, but also tracks individual customers’ actions. It gives you automated insights as to how customers engage with your product (how they really use it and interact with it). Focused on customer Lifetime Value (LTV), it automatically detects different customer segments and behaviors and how they pertain to your business goals and gives you tools to take the right action at the right time,without the need for a developer.

Curve is your go-to dashboard for optimizing your product and engaging with your customers’ to optimize lifetime value. Click here to learn more about all of the features that makes Curve what it is.

Is Curve an App Analytics or Web Analytics?

It’s both (and much more)!

Curve is a full cross-platform solution. That means you can track mobile apps, mobile web, desktop websites, and even TV apps, all from a single dashboard.

But it’s not just about Analytics. Curve is a growth marketing solution platform and it provides you with automated machine learning insights, events, Auto-tagging, integrated marketing tools, an engagement center, and much more.

Click here to learn more about our great set of features.

What is Tagging and what is so special about Auto-Tagging?

In order to understand a user’s journey and behaviour you need to tell your analytic platform what events do you want to track so they can collect and aggregate this data for you.

It’s a tedious, hard work that takes a lot of time, usually calls for a developer and needs to be updated with every change you make to your product. If you didn’t tag specific events or parameters (or if you did it wrong), you won’t have the right data to analyse. Therefore, it is crucial to set it up correctly right from the start.

Curve take this off your hands and auto tags these events for you using our proprietary machine learning technology. It’s kind of magical. Click Here to learn more.

What Are Curve Automated Insights?

At the end of the day analytics are just numbers. It’s what you do with them that counts.
Let’s face it – It’s really hard to ask the right questions, find the right data that can answer them, and then analyze it.

This is where Automated Insights come in.

Automated Insights make suggestions that are relevant to YOUR business/product (based on trends, patterns, and anomalies), so you can get to know your users better and optimize their lifetime value. They are created by an artificial intelligence system and based on learnings from dozens of companies who’ve upped their growth game. They encapsulate best practices regarding what to look for and what to do once you find it.

Don’t waste time looking at the wrong data points, let Curve Insights point you in the right direction.

Now that is what we mean when we say “Tasty Insights to bite on!”. Click here to learn more 

How Easy It Is to integrate Curve on My Apps/Website?

As simple as adding one line of code. Once you set up your account  you will be guided by our integration wizard and will be provided a unique line of code for each operating system you want to track.

Send it straight to your developer or implement it yourself.

It’s seriously that easy! We promise you won’t need your developer once that’s been done. Plus, our friendly support team is always here to help you out (just in case).

What Can I Track Using Curve?

Everything your users do, down to the specific action they took on any screen/page.
You can then view all of this information from a bird’s overview (looking at the big picture using cohorts and segments) or dive into the bits and bites to learn about a specific user’s journey.

Curve also  tracks your app/website’s performance and health so you would know which versions are the buggiest, where to focus your dev resources, and how to better help customers in need of support.

When you combine this with our automated suggested recommendations and engagement center you unleash the growth potential of your business.

Click here to learn more about our set of features.

What Is the Engagement Center?

We’re so glad you asked. It’s actually our own growth team’s favorite part of the platform.

This is where you take all of your insights and easily put them into action.

It’s where you communicate directly with any set of customers (using email, SMS, and push notification).

It’s where you can reactivate users with special offers, create marketing rules, automations, and much more. Click Here to learn more about this exciting part of Curve’s growth marketing toolkit. 

Is Curve Integrated With Other Tools I’m Using?

Indeed! Curve’s platform is already fully integrated with your favourite CRMs, support desks, email services, and much more. Click here to see the full list and keep an eye for more integrations as we add some new ones as we go along.

Couldn’t find your favorite tool or just wondering if we are integrated with yours? Contact us and tell us all about it. We’re always happy to help and learn

I Need to Switch From a Different Analytics Service, How Easy Is It to Migrate?

Very easy. Curve will automatically migrate any data you have from Google Analytics and most other Analytic platforms.

If you want to make sure we work with yours, shoot an email to our support team and we will gladly look into it. 

How Much Does It Cost?

We have different pricing tiers based on your business size and needs.

Our plans are based on the number of MAU (Monthly Active Users) and you can upgrade or cancel at any time. Check out our pricing plans here.

We like to keep it as simple, transparent, and flexible as possible.

Can I Try It for Free?

You sure can. We strongly believe that you can’t really understand how powerful Curve is before seeing it for your own eyes.

That’s why we are giving you a 14-day free trial.

Is Curve Good for My Business/Sector?

Curve has been proven to work well with any sector and industry due its machine learning capability that quickly adapts to the business’ unique needs and different user behavior patterns.

Leading companies in e-commerce, travel, insurance, gaming, and other industries have already chosen Curve to improve their results and increase their customers’ lifetime value.

Contact us here if you want to learn how Curve can help your business or fill in this form to request a demo from one of our growth experts.

Do You Work With Enterprises or Larger Organizations?

We sure do. We understand the larger organizations have their specific needs and require their own integrations or installations. We have a dedicated team that will work side by side with your organization and accommodate its needs and requirements.

If you want to hear more about our Enterprise solution please contact us here or fill in this form to request a demo from one of our growth experts.

Couldn’t find the answer you were looking for?

Drop us a line here and our support team will be happy to pick it up and help you out.