The 10-Point Shopify E-commerce Conversion Optimization Checklist
Today’s leading Shopify merchants know that having a great looking eCommerce site and traffic is no longer enough to stay competitive. Even with a good amount of traffic, you need to ensure it’s optimized for maximum conversions.
To help give Shopify online business owners an advantage, we’ve put together a sales optimization guide. Even for the most experienced online retailers, it never hurts to review if you’ve missed out on any of the essential optimization tips. Getting these right will also assist in improving your search rank. Bonus!
#1: PRODUCT HEADLINES & TITLES
Your headline or title is the first chance to grab the audience’s attention. It also tells people what they can expect from the page and the products it includes. This is why your headline should be attention-grabbing. However, don’t forget to use your main keyword in the title. We’re going for a little extra search engine rank after all.
#2: HIGH-QUALITY PRODUCT IMAGES
Having low-quality images or unprofessional product shots almost always leads to lower sales. Invest in professional product images. If required, hire a professional photographer and editor who will take care of your images.
#3: CONSTANTLY REVIEW YOUR ANALYTICS
One of the biggest advantages online retailers have is access to analytics tools and services. Sure, Shopify comes bake in with its own analytics dashboard and Google Analytics is usually the ‘GO TO’ analytics solution, but it still only delivers part of the information you need. HotJar, for example, is an amazing solution that delivers visual recordings of your site visitors is another solution you should already be using. Additionally, Curve is rolling our predictive analytics for Shopify owners. If you use BigCommerce, you can also go for BigCommerce analytics.
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#4: KEEP YOUR MENU EASY TO NAVIGATE
This may sound like a fairly basic point, but we still see far too many online merchants create confusing links and navigation menus that frustrate online shoppers. In addition to the header links, you should also include footer links, which will help your audience to scroll through the pages.
#5: PERFECT YOUR VALUE PROPOSITION
Why should people buy from you instead of your competitors? Understanding and communicating what sets you apart will not only help your business in the long run, but also create deeper engagement with your visitors, Competing on price isn’t always the best solution, and it’s certainly not the most cost-effective. There should be value in your product and your audience should know that. Include value proposition in the product copy on the product page.
#6: TARGETED ON SITE SEARCH
How would you feel if there is no search bar on a website? ProbablyDoubtful or frustrated, correct? Always take a step back and put yourself in your customer’s place and try to identify issues that may doubt your site during any part of the sales funnel. That includes a clean and easy to find on-site search.
#7: EMAIL COLLECTION POP UP
Emails are the best way to connect with your audience. However, if you don’t collect emails, how will you contact them. In your website, there should be a pop up to collect the email of the visitors.
#8: LIVE CHAT
Everyone loves a support staff clearing out their doubts, even if it is an online store. Having a live chat platform will help your audience to connect with you. They will feel that you are attending them in person, which plays a big role in the conversion of visitors to buyers.
#9: CALL TO ACTION
Well, you wanted users to visit your website, and they did. Now, what do you want them to do? Obviously, you’d want them to buy from you. This should reflect in your call to action. Your home page should also have a clear call to action, which will help your users decide on what they want to buy.
#10: SHIPPING & RETURN POLICY
One of the biggest fears online shoppers have is being unsure about shipping and return policies, set their fears to ease by putting your policies front and center (as long as they’re good policies). This will not only help your customers but also you in case of a legal dispute. Having a defined policy in place will show your customers that you are a reliable and trustworthy brand.
Now that you have these tips and checklist ready, it’s time for you to start putting it to work. Run through each of the points and carefully assess how well your Shopify site rankS for each of these points.