Growing a successful Shopify eCommerce store can be quite a challenge. Working towards that goal requires you to conduct optimization, while consistently providing a positive customer experience.
When optimizing your eCommerce site, one of the things you need to keep in mind is that consumer behavior has changed over the last couple of years. So, it’s always a good idea to start with who your target customers are, and what their online shopping journey looks like. To get you started, here are some quick and effective tactics to help you out.
#1: Retarget Your Existing Customers
One of the best ways to get your customers to come back after they’ve interacted with your products or content is by retargeting them. Facebook and Google retargeting are two topics you or your marketing need to implement towards a solid retargeting strategy.
Your previous customers have already bought from you. Great! You’ve already built trust (more on that a little later). Have you told them about your latest product launch, or put your latest products at the top of their social feeds? If not, it is high time to let them know.
#2: Integrate Video Ads
No one has time to scroll through the massive content. This is why videos help convert better. Generally, websites with videos convert 88% better than those without. A recent report also found that conversion on pages with video was 160% higher than normal – that adds up to a lot of traffic and revenue. See the rest of the case study in Tracking the Effect of Product Videos on eCommerce Conversions.
#3: Increase Trustworthiness
At the top of this post, in point 1 we touched on the importance of building customer trust and how to leverage that words more sales. Let’s dive into that a little more. Think back at some of the sites you recently bought from. What made you choose them over another? Would you buy from a website, which you know nothing of? Definitely not. That’s why ensuring that your site and company are trustworthy.
Trust in eCommerce is slightly different than our normal understanding of trust though. Consider a business transaction at a brick and mortar location. You’ve seen the store before, and you recognize the name. Inside a person greets and assists you with your purchase. After paying, you leave the store with a real, physical good.
Online eCommerce stores should utilize trust badges, trust seals, logos of your payment providers, the little secure “lock” icon on the browser. Each of these little additions are trust indicators that add to the final “trust” factor and can nudge up your customer trust and get them to buy.
Since your customers are paying big bucks for your product, provide them with a secure gateway. Invest in an SSL certificate to show that you are trustworthy. Also include badges from antivirus companies, after making sure your site is virus free.
#4: Optimize For Mobile
Most, if not all of your viewers visit your site from their cell phones. So, mobile optimization is a big factor in conversion. Make sure that your site loads properly and they get all the facility that they are looking for.
You need to focus on the following for better conversions
- Preference & Settings
- Checkout & Ease of Payment
#5: Use Photos for Customer Testimonials
Would you trust anything said by anyone, especially when you don’t know that person? No, Same is the case with your future customers. They need to see the face of your previous customers to know that they are legitimate. Once you have established that fact, you would have more conversions.
#6: Offer Discounts
Discounts bring in more clients and more conversion. If you are worried about your profit margin, then raise the price and offer a discount. This is one of the age-old methods of converting your visitors to clients.
#7: Promote Your Site
Well, you might have the best site available in the market. However, if people do not know about it, how will they buy from you? This is why you should run paid promotions for your website, especially during the holiday season. Keep in mind however paid media can get pricey, so as with all the points in this post, do your research first or hire experienced professionals.
Special times or the festivities are always a time when people spend money. So, if you provide the best service or products, no one can deny buying from you.
#8: Create A Send of Urgency
People buy most when they fear that they might be missing out. So, if you offer a deal, offer it for a limited period. This will urge buyers to spend the money on your products. However, don’t make the safe offers again. For example, if you are offering a discount, vary the discount amount, each time you are starting over.
#9: Offer Different Payment Methods
Offering different payment methods allow people to spend more money. If you only accept credit cards, people paying through debit card or any other methods won’t be able to purchase. So, always keep options open.
#10: Humanize Your Business
This sounds like an easy tip to Having a story behind your brand helps to humanize your brand. If you can, upload some videos of production of the products. This will help people to see why they should trust you and buy from you.
If for any reason, you see a slow sales season, then it is time to ramp up your efforts. Changing your marketing strategy or adding some specials on your site might help you increase sales at the time.
You can also use customer testimonials and other methods of eCommerce optimization for better results.