If there’s one thing we’ve learned in the past year it’s that customer demands are constantly changing. Online shopping has become more accessible than ever, customer expectations are increasing, which means that online merchants need to be smarter about the industry. So we thought now would be a perfect time to share a few global eCommerce trends to keep an eye on this year.
AUGMENTED REALITY IS CHANGING THE GAME
Long, boring product descriptions have taken a backseat to much more visual experiences. These days, consumers prefer eye-catching visuals that give them a look into their products. Physical stores give you the liberty of viewing a product that interests you. The same can be said about online shopping as well. However, it does not end there. We’re not talking images and videos of your product. We mean high-quality visuals that are backed by artificial intelligence. This year we’re bound to start seeing more augmented reality experiences being baked into the shopping experience.
Sounds cool, but how does it work? Let’s say you want to buy a lamp for your bedroom. You’ve decided on the one you like, but how do you know if it will look good in your bedroom? Integrating AR helps give your customer a sense of what the product will look like in a real-world environment. It allows consumers to zoom in, turn around, and view every part of a product that they are interested in. All in all augmented experiences and innovative visualizations are definitely on the list for 2019.
BRICK AND MORTAR BACK WITH A BANG
Yes, online shopping is starting to overtake physical stores, but it looks like the latter has resurrected from its grave. Amazon, the world’s largest and strongest eCommerce giant put up a very real, very physical, brick and mortar store at the big apple, New York. But why would a benchmark performer in the eCommerce industry put up a physical store? Kind of defeats the purpose, don’t you think? You would be wrong. Consumers flocked to this outlet, and Alibaba, Amazon’s competition from the east followed suit by setting up an Alibaba store as well. In fact, these stores are a sight to behold. They are architected the same way that it looks on the website or app. For example, the Amazon store has categorized the aisle according to various headings that you find on the website, like “trending now”, “most relevant”, etc.
Digital kiosks are newly trending as well. A digital kiosk works pretty much like digital signage, by offering product details and visualization. However, these kiosks are more than just a platform to advertise your product. Customers can view products that are not available on the store, click on the purchase code, and opt for home delivery of the same. Just like your online shopping experience, but in a physical store.
AI & MACHINE LEARNING, REDEFINING THE SHOPPING EXPERIENCE
In 2019 machine learning will propel the shopping experience to a whole other level. Picture this. Online shoppers are given smart product bundle recommendations that fit their purchase behavior, while on the merchant’s side, machine learning delivers accurate forecasts of sales trends, by location, timeframes and down to individual product SKUs. Machine learning delivers a win-win solution for both merchants and shoppers. Machine Learning solutions such as Curve’s will also be of utmost importance as far as driving data insights are concerned.
Combining these trends can prove to be extremely beneficial for your e-Commerce business. The year has already started, so plan out your business strategies with these new trends.